Friday, November 16, 2018

FREE People Mover rides on Thanksgiving Day 11/22 courtesy of United Shore

United Shore to pick up the tab as over 1 million people expected downtown for America’s Thanksgiving Day Parade ® and Detroit Lions game...

November 13, 2018 – United Shore, one of Metro Detroit’s fastest-growing employers, is covering all costs for Detroit People Mover (DPM) riders from 6 a.m. to 7 p.m. on Thanksgiving Day (Thursday, Nov. 22), allowing downtown Detroit visitors to navigate the area for free as part of “Thanksgiving Free Fare Day”.

“United Shore has a lot to be thankful for and we’re happy to pay it forward by offering free rides on the Detroit People Mover this Thanksgiving,” said Mat Ishbia, President and CEO of United Shore. “We’re a family company, and this was an opportunity to extend our community goodwill beyond Oakland County and into downtown Detroit, where so many great family traditions take place on Thanksgiving Day.”

More than 1 million people are expected to travel downtown for the Parade which starts at 9 a.m., and the Detroit Lions football game against the Chicago Bears at 12:30 p.m. The closest DPM stations for the Thanksgiving Day Parade are Grand Circus Park, Broadway and Cadillac Center; these stations as well as the Greektown Station are within walking distance to Ford Field. Riders may board or exit from any of the 13 People Mover station stops.

The “Thanksgiving Free Fare Day” is part of a partnership between United Shore and DPM, as United Shore has also wrapped DPM trains with banner advertisements as part of a recruiting push. Messaging on the trains implores people to “Put your career on the right track” and directs them the United Shore website to explore career opportunities: United Shore, parent company of the nation’s No. 1 wholesale mortgage lender and fifth-largest lender overall,

United Wholesale Mortgage, moved its headquarters from Troy to Pontiac in June, and is persistent in its community relations initiatives. The company recently rejected $1.9 million in tax incentives that it was eligible to receive from Oakland County as part of its relocation. In June, United Shore awarded free bicycles and helmets to every elementary student in the Pontiac School District that achieved perfect attendance for the 2017-18 school year.

“Over the last four years, Thanksgiving Free Fare Day on the People Mover has become a staple of Thanksgiving Day in downtown Detroit,” said Barbara Hansen, General Manager of the Detroit Transportation Corporation. “We’re thankful that United Shore has continued this tradition and are excited to bring area families together to enjoy the Thanksgiving Day festivities.”

DPM has coordinated with Detroit Department of Transportation (DDOT) the easy transfer to DDOT’s Eastside routes affected by parade traffic. Affected routes include #9 Jefferson,#52 Chene, #31 Mack, #67 Cadillac-Harper, #6 Gratiot and #5 Van Dyke. DDOT customers should board these routes at the People Mover’s Bricktown Station, located on Beaubien St., north of Larned (DDOT transfer or fare required). Eastside routes will resume service to the Rosa Parks Transit Center at 6 p.m.

Standard People Mover service will resume at 9 a.m. on Friday, Nov. 23. For more information on the People Mover, visit its official website at


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