Friday, January 10, 2014

Scarlett Johansson wants us to Go Green, Save Green, and Save Calories with SodaStream

Scarlett Johansson shares a Diet Pink Grapefruit SodaStream beverage with company CEO Daniel Birnbaum during a live media event today...
"I love this product. It's really changed my life" says Scarlett Johansson about SodaStream...

As a blogger, I get invited to more than a few media events - both live in-person and via live stream. And yesterday, I received an interesting invite from the folks at SodaStream to a media event today where they would announce the name of their first global brand ambassador.

I was intrigued by the invitation because SodaStream has been in the media a lot of late showing off their various machines that allow people to make soda in their homes.  Since I have wanted to try out a SodaStream for sometime now, I made it my business to attend the media event today to learn more about the product - and get the scoop on who the A-list celebrity is that will be the new face of the brand.

SodaStream CEO Daniel Birnbaum took the stage and told a story of how he received a call at his office in Tel Aviv about an "American in Paris" who was traveling with her SodaStream and needed a replacement carbinator for the machine.  Since he takes pride in the fact that the SodaStream company is customer focused, Daniel decided to make sure this customer got her part quickly. But what really took him back was when he received a thank you note from the customer that he had helped and found the American who loved her SodaStream so much that she traveled with it to Paris was none other than actress Scarlett Johansson.

That thank-you note started a friendship between Daniel and Scarlett that lead to her being named today as the new face of the SodaStream brand.

Scarlett Johansson took the stage to tell us how happy she was to be part of the SodaStream family.  "I love this product.  It's really changed my life." said Johansson.  "I don't feel guilty about the beverages I enjoy at home. And I like that I can have a party and not have trash bags full of waste. I have been pushing it on my friends and family for years…"

What is SodaStream?
If you have not heard of this product, SodaStream is the machine that enables tap water to be turned into sparkling water and soda.

SodaStream says you can make your favorite carbonated beverages -

- in under 30 seconds with no clean-up

- at less than half the price of cans

- with 2/3 less sugar and calories

The SodaStream company prides themselves of making a product that is easy to use, produces less waste, costs less to make than traditional soda, comes in over 100 flavors, and allows to you make soda anyway you want.

Check out Scarlett in her SodaStream commercial during the Super Bowl on 2/2
Does it really save you money? I plan to find out for myself!!!
All during today's press conference, I found my frugal self thinking that this all sounds really great, but does this product really save you money? Well I plan to find out for myself since SodaStream will be providing me with a complementary machine so I can try out the product for myself - HOLLA!

I personally cannot wait to try out the Ocean Spray Cranberry Juice Drink flavors since I love cranberry juice - just not the cranberry juice cost.  I also want to try out the Happy Hour Cocktail Mixers, especially the Margarita and Pina Colada flavors.

So watch for my review of SodaStream coming soon.

Find out how to $ave with SodaStream...
To find out more about SodaStream, check out their website at and check out Scarlett Johansson in her mystery commercial for SodaStream that will air during the 4th quarter of SuperBowl XLVIII on February 2, 2014.


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