Monday, March 10, 2014

Piada Italian Street Food opens 3/21 in Shelby Township with FREE Piada for a Year to 1st 100 in Line

Come to the Piada Italian Street Food grand opening celebration in Shelby Township March 21st... 

1st 100 people in line at grand opening win FREE food for 1 year!

On the heals of their amazing Michigan debut in the city of Troy, a new, healthy, made-to-order food concept is opening their second location in Michigan.

Piada Italian Street Food, the fast casual creation of restaurateur Chris Doody that has attracted nationwide attention with its fresh, healthy, high-quality Italian fare and made-to-order delivery system, is opening in Shelby Township, MI. The restaurant is located at 15089 Hall Road, Shelby Township. (Click here to read my review of the Piada Troy Grand Opening.)

To celebrate, the first 100 people in line for the Friday, March 21st grand opening will win FREE Piada for one year. Participants must be present to win. Full rules will be available soon on:

A long-standing passion for Italian food led Doody to the streets of Italy and back to create a one-of-a-kind Italian eatery that appeals to a broad range of time-challenged, budget-weary, and health-conscious consumers. Piada has eighteen restaurants open located in Ohio, Indiana and Michigan. Piada was recently announced one of the “Hot Concepts” in Nation’s Restaurant News and “One to Watch” by QSR Magazine.

“We feel that despite their hectic lifestyles, our guests shouldn’t have to sacrifice freshness, quality and ambiance for speed or value,” says Doody, co-founder of the Bravo and Brio restaurant chains. The ordering process is convenient for the typical busy customer and takes just 60 seconds. The average customer check is less than $9, making Piada the ideal inexpensive and quick meal.

The restaurant will feature a blend of white subway tiles, Carrara marble, brushed aluminum, and painted brick with warm, custom hewn-wood furniture and stained concrete floors, the restaurants’ sophisticated, contemporary European design is a dramatic departure from the typical old-world Italian décor.

Guests choose from three entrées -- the Piada, a stone-grilled, thin-crusted dough made from organic flour and extra virgin olive oil; a chopped salad; or a pasta bowl. They customize their entrées with a variety of grilled items ranging from steak and Italian sausage to salmon; sauces such as Pomodoro, Alfredo and pesto; a selection of sautéed and fresh vegetables; as well as salad toppings such as cheese and pancetta.

Popular street sides include Parmigiano Reggiano, pepperoni and artichoke Piada sticks with dipping sauce; calamari; and lobster bisque and tomato basil soup. Beverages include Italian sodas, teas, soft drinks and bottled water.

The restaurant, a popular spot for both lunch and dinner, attracts a broad range of Guests, from the food savvy Gen X and Millennial to families with young children, baby boomers and business people. The restaurant will be open from 10:45 am to 10 pm, seven days a week.

Piada Shelby Township
15089 Hall Road
Shelby Township, MI


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