Monday, November 18, 2013

Piada Italian Street Food opens 11/22 in Troy with FREE Piada for a Year to 1st 100 in Line

Come to the Piada Italian Street Food grand opening celebration in Troy November 22nd... 

1st 100 people in line at grand opening win FREE food for 1 year!

A new, healthy, made-to-order food concept is coming Michigan thanks to successful Ohio restaurateur Chris Doody.

Piada Italian Street Food will premiere its thin crust bread that is hand-rolled with premium ingredients at its newest location on Friday, November 22 at 2038 W. Big Beaver Road in Troy.

To celebrate, the first 100 people in line for the Friday, November 22nd grand opening will win FREE Piada for one year. 

Eager participants can begin camping out as early as 6 p.m., Thursday, November 21st, bringing their own camping gear to stay comfortable while they wait in line. 

Participants must be present to win. Full rules are:

Piada Troy is a new genre of fresh fare with Northern Italian roots. It is quickly rising in popularity in the Midwest and hailed as a “Hot Concept” by Nation’s Restaurant News. At the counter of Piada Troy, guests choose the creation of their dish step-by-step. The price of the average meal is $9 and the order is typically completed within 60 seconds.

Guests choose from three entrees:

· The Piada – It begins with a stone-baked Italian crust dough made from organic and natural flours and extra virgin olive oil. Then, it is filled with high-quality ingredients and from-scratch sauces of the guests’ choice

· A custom-created chopped salad

· A personal pasta bowl

Guests customize their entrée selections with items such as steak, Italian sausage or salmon; sauces including Pomodoro, Alfredo and pesto; a selection of sautéed and fresh vegetables; and salad toppings of cheese, pancetta and much more.

A long-standing passion for Italian food led Doody to the streets of Italy and back to create the one-of-a-kind Italian dining spot. In just three short years, Piada has grown from its first location in Columbus to a burgeoning restaurant company with eight locations throughout Ohio and one in Indiana.

Piada Troy also is introducing a new Chef’s Menu highlighting items such as “The Piada Meatball Pasta” which features ThePiada Meatball — a 6 ounce meatball made with ground beef, ricotta, fresh herbs and spices — placed on a bed of angel hair pasta, covered with Pomodoro sauce and topped with Parmesan-Reggiano cheese.

Street side items include Piada sticks in choices of Parmigiano-Reggiano, pepperoni or artichoke plus dipping sauce; calamari; and lobster bisque and tomato basil soups. Beverages include Italian sodas, teas, soft drinks and bottled water.

Piada Troy will be open from 10:45 am to 10 pm, seven days a week.

For the grand opening, doors to Piada Troy will open 10:45 a.m. Friday, November 22, 2013.

Piada Troy
2038 W. Big Beaver,
Troy, MI 48084


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